ChatGPT for SEO, With Real Data
How to use ChatGPT for SEO with live rankings and search data, which plans can connect a data source, and how to get your brand into ChatGPT's answers.
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Claude for SEO, With Real Data
Claude reasons well about SEO but can't see your rankings or search volumes. Connect it to live data in two minutes, then use these workflows.
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Keyword Research Without a Subscription
A working method for finding what to write, using free sources for the shape of demand and paid data only where it actually decides something.
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Running SEO From Your Agent
Connecting an agent to live SEO data changes which part of the work is hard: what moves to the agent, what doesn't, and how to tell the difference.
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SEO Prompts for Claude and ChatGPT
Copy-and-paste SEO prompts for Claude and ChatGPT that use your real rankings, search volumes and site data, grouped by job, with what each costs.
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The Arithmetic of Rank Tracking
Rank tracking is the one SEO habit whose cost multiplies while its value stays flat. The fix is arithmetic you can do in your head before you set it up.
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What a Site Crawler Can and Cannot Catch
Technical audits find a specific class of problem. Knowing where that class ends stops you mistaking a clean report for a healthy site.
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What Search Console Won't Tell You
Search Console is the only free source of your real query data, and it withholds more than most people realise. What's missing, and what to do.
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What SEO Data Actually Costs
Search data is sold per call, but most tools resell it per seat. How to work out what your own research costs, and why the two numbers differ.
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Why We Sell It Once
A one-time price for an SEO tool sounds like a gimmick, because usually it is. The arithmetic that makes it work, and what it forced us to change.
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