Keyword Research Without a Subscription
A working method for finding what to write, using free sources for the shape of demand and paid data only where it actually decides something.
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Running SEO From Your Agent
Connecting an agent to live SEO data changes which part of the work is hard. Here is what actually moves to the agent, what stubbornly does not, and how to tell the difference.
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The Arithmetic of Rank Tracking
Rank tracking is the one SEO habit whose cost multiplies while its value stays flat. The fix is arithmetic you can do in your head before you set it up.
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What a Site Crawler Can and Cannot Catch
Technical audits find a specific, finite class of problem. Knowing exactly where that class ends is what stops you from mistaking a clean report for a healthy site.
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What Search Console Will and Won't Tell You
Search Console is the only free source of your real query data, and it withholds more of it than most people realise. Here is what is missing, why, and what to do instead of guessing.
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What SEO Data Actually Costs
Search data is sold per call, but almost every tool resells it per seat. Here is how to work out what your own research costs, and why the two numbers are so far apart.
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Why We Sell It Once
A one-time price for an SEO tool sounds like a marketing gimmick, because usually it is. Here is the arithmetic that makes it work, and the parts of the product it forced us to change.
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